Modernize Your E-Commerce Without Rebuilding It: How to Orchestrate Your Current Channel With Your ERP

10.28.2025

Ecommerce
Product

Latin American retailers face a complex reality: the digital channel is growing quickly, but operations are constrained by rigid core systems, disconnected data flows, and the constant risk of a total and traumatic ERP replacement.

Systems integration is no longer optional—it’s an essential requirement to compete, automate, and deliver consistent experiences. The challenge is how to achieve this modernization when the ERP—such as Microsoft Dynamics, SAP, or Oracle NetSuite—serves as the financial and logistics source of truth.

The proven solution is to avoid point-to-point connectors and adopt an Integration Platform as a Service (iPaaS). Weavee offers iPaaS technology with Universal Connection capabilities, designed to operate as the central hub of your business ecosystem.

This platform enables decoupling the online store from the ERP, defining data contracts, using queues to handle demand peaks, and operating with observability and real-time alerts.

This enables incremental improvements, ensuring your business can synchronize all its data across platforms such as eCommerce, ERP, and CRM—without code and without errors.

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From Disconnection to Continuous Operation With iPaaS

Modernizing ERP–online store integration must be a methodical process that prioritizes stability over speed.

Domain-Based Assessment (Orders, Inventory, Catalogs, Customers)

The first step is an honest assessment. Identify master objects (SKU, price lists, stores) and the flows with the most friction or risk. In retail, the heart of online operations is inventory and orders. You must detect information silos, legacy systems, and manual processes that cause delays. For example, map how a product listing or order confirmation travels from the online store to the ERP (such as Microsoft Dynamics 365) and the WMS.

iPaaS Pilot for Critical Flows

Instead of a big bang, implement an iPaaS pilot with Weavee for a high-value, specific flow, such as real-time inventory synchronization. Weavee’s modular architecture allows you to contract only the necessary connectors and scale on demand. This means connecting the ERP with your e-commerce platform (such as WooCommerce, Adobe Commerce, or VTEX) and defining business rules.

Event- and Batch-Based Deployment

Deployment takes place in phases, activating first the critical low-latency flows (orders and stock events) and then lower-urgency flows (price batches, catalogs). This approach allows you to measure latencies and errors, activate retries, and go live with runbooks and alerts. Weavee’s solution is scalable and flexible, adapting to the specific needs of medium and large enterprises.

Continuous Operation and Improvement

Once in production, the iPaaS becomes the layer that monitors every integration in real time. The modular approach enables adding new features or branches without having to rewrite integrations. Weavee’s proactive and continuous support ensures that integration runs optimally and without interruptions.

Decoupling and Data Contracts: An Architecture for Growth

The first principle of modernizing e-commerce + ERP is decoupling the sales channel from the transactional core. In the traditional model, if the ERP slows down, the e-commerce channel fails. Weavee’s iPaaS architecture eliminates this dependency:

Producer/Consumer Decoupling (Publish/Subscribe)

Universal Connection acts as a central hub managing communication. Systems stop communicating point-to-point:

  1. The e-commerce platform (Producer) generates an event (e.g., “New Order”).
  2. The iPaaS orchestrates the flow.
  3. The ERP (Consumer) receives the transformed, normalized message.

This is key to limitless scalability and flexibility. Powered by Microsoft Azure, Weavee ensures high availability and scalability to accommodate traffic peaks.

Weavee’s serverless iPaaS architecture with centralized maintenance automates updates—unlike plug-and-play middleware, which requires manual intervention after each update.

Data Contracts (Full Payload vs. Keys + Lookup)

A data contract specifies the exact information exchanged. It is essential for systems to “speak the same language.”

Mapping and Normalization

Weavee’s real-time data transformation ensures information is automatically validated and adjusted. This resolves naming discrepancies (e.g., SKU in the online store vs. Item ID in the ERP).

Optimized Contracts

Instead of sending the full payload of an order, it is often more efficient to send only the order key and allow the consuming system (ERP) to perform a lookup in the iPaaS hub to retrieve details.

Weavee enables the design of customized automated workflows that optimize critical processes, reducing time and minimizing errors.

Queues and Windows: Buffering Peaks and Smart Orchestration

One of retail’s biggest risks is sales peaks (such as Black Friday) that overload the ERP. Message queues act as a buffer between the fast front-end and the transactional back-end.

The Role of Queues (Peak Buffer)

Queues ensure the e-commerce platform can continue accepting orders even if the ERP (e.g., Microsoft Dynamics) reaches its transaction-per-second limit.

Fault Tolerance

Weavee’s architecture, operating on Microsoft Azure’s secure infrastructure, uses queue mechanisms to ensure operations are idempotent and retryable. If a flow fails or stops, the queue holds the message until the destination system is available—eliminating lost sales.

Batch vs Near-Real-Time

iPaaS lets you define the cadence: orders and critical stock flow in real time, while batch processing is used for less urgent flows (such as massive price updates or financial close).

Orchestration With Universal Connection

Weavee’s Universal Connection orchestrates flows, deciding process prioritization and data routing. This is vital for predictable latency.

Consumer Sizing

iPaaS controls the rate at which messages are consumed by the ERP. If the ERP has API or processing limitations, iPaaS applies rate limits or automatic cloud scaling of consumers to manage demand without collapsing the core.

To understand how integration drives sales growth, read: “Retail in Latin America: advantages, characteristics, and the key role of systems integration.”

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Monitoring, Alerts, and Runbooks: Operational Safety in Dynamics Integrations

Observability is the backbone of continuous operation. IT and Operations teams need to know what is failing, where, and why—in real time.

Central Dashboard and Smart Alerts

Weavee offers real-time monitoring and control from a centralized dashboard. This full visibility allows supervision of every data exchange.

Proactive Detection

You can configure custom alerts and instant reports to detect incidents before they impact operations—crucial for continuity.

Retries and Resubmissions

iPaaS automatically manages retries. If the ERP (such as Microsoft Dynamics) is temporarily unavailable or returns a transient error, the platform will retry until the operation completes. If failure persists, the message is placed in a Dead Letter Queue for manual resubmission once corrected.

Operational Security in Dynamics Integrations

iPaaS must safeguard data flows—especially when handling sensitive ERP or customer data.

  • Azure Infrastructure: Weavee runs on Microsoft Azure, guaranteeing security and scalability.
  • Compliance: The platform complies with top security and regulatory standards, including ISO 27001, ISO 27018, SOC 1, SOC 2, SOC 3, FedRAMP, HITRUST, MTCS, IRAP, and ENS.
  • Authentication & Encryption: Uses secure communication protocols (HTTPS/TLS) and encryption in transit and at rest. Sensitive credentials (APIs, tokens) are managed using services such as Azure Key Vault.

Weavee’s continuous support and proactive maintenance ensure security and monitoring always operate at their best.

5 Success Criteria (KPIs): Measuring iPaaS Modernization Value

Modernization is not measured only by tool adoption, but by its direct impact on operational efficiency and customer experience. These KPIs translate technical observability into business value:

1. End-to-End Latency (P95)

Measures the time from an event (e.g., order confirmation in e-commerce) to its impact on the ERP (e.g., Microsoft Dynamics) and response. An iPaaS must guarantee predictable latency.

2. Queue Backlog and Drain Rate

Measures pending messages in queues. A high backlog during peak hours signals limitations in the consuming system (ERP/WMS) requiring attention. The goal is fast, efficient draining.

3. Errors/Retries

Measures failure rate per 1,000 transactions. Weavee reduces errors by automating flows and eliminating manual tasks.

4. Alerts Within SLA

Tracks the percentage of integration alerts (e.g., stock-out or authentication error) detected and resolved within the agreed Service Level Agreement (SLA).

5. Touchless Order Percentage

Percentage of orders flowing from e-commerce to fulfillment (WMS/Logistics) with no manual intervention from Operations teams.

These criteria are supported by Weavee’s monitoring, reporting, and execution analytics features.

The Path to Conversion: Integrate Your ERP, Scale Your E-Commerce

The rigidity of disconnected systems and tight data flows is solved through a scalable architecture and real-time data transformation via iPaaS. Weavee has more than 14 years of experience in systems and e-commerce integrations, with a team of 180+ professionals committed to your success.

If your retail business needs to modernize ERP–e-commerce integration without the risk of a big-bang transformation, incremental modernization is the safest path.

Key Weavee Integration Services

  • Universal Connection: The iPaaS capability from Weavee to efficiently connect any system or application, regardless of technology or format. It enables smooth, unified integration of critical systems like ERP, CRM, eCommerce, WMS, and POS.
  • ERP Integration: Weavee offers specific solutions for leading ERPs such as Microsoft Dynamics, SAP, Oracle NetSuite, and ICG ERP—synchronizing key processes and optimizing costs.
  • Microsoft Dynamics: Weavee connects Microsoft Dynamics with the rest of your ecosystem for optimized data flow and agile operations. Our solution offers seamless integration, unlimited scalability, and advanced security

Choosing Weavee means having adaptable solutions that grow at the pace of your company, supported by Microsoft Azure’s secure infrastructure.

If you want to explore our plans and service coverage, you can visit the Plans section.

If you want to take the first step now:

Request a trial!

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