VTEX and Weavee: the omnichannel architecture that redefines Latin American retail

In Latin America, consumers stopped differentiating between a physical store and an online store. According to a recent study published in Harvard Business Review, the 73% of shoppers use multiple channels during their buying journey and, when they do, they spend 10% more online and 4% more in store.

For the Latin American retail sector, this implies that omnichannel It is no longer a differentiator but a critical requirement to compete.

At the same time, the platform VTEX demonstrated financial strength in the 1T‑2025 with a GMV of US$ 4.34 billion (+17% FX‑neutral), total revenues of US$ 54.2 million (+13.2% FX‑neutral) and a 79 percent non-GAAP gross margin.

These results prove that the technological infrastructure is robust and capable of scaling with major brands in the region. Integrate that platform with Weavee, through its iPaaS service, allows you to unify ERP, POS and CRM in a single data flow, eliminating silos and accelerating decision-making.

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Omnichannel vs. multichannel

First of all:What is the difference between “omnichannel” and “multichannel”?

• Multichannel: each channel operates independently, with isolated inventories, payments and data.
  
  
• Omnichannel: all channels (physical, digital and service) are synchronized to provide a seamless customer experience no matter where their purchase begins or ends.

The difference is more than semantic: an integrated experience generates greater satisfaction and loyalty, as demonstrated by the cases that we will analyze below.

• We also recommend that you read:”Retail in Latin America: advantages, characteristics and the key role of system integration”

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Financial Momentum and VTEX Expansion

The milestones of 1Q‑2025 add context to the potential impact of VTEX + Weavee integration:

• GMV: US$ 4.3 billion (+17.2% FXN).
  
  
• Subscription revenue: US$ 52.6 million (97.1% of the total; +15% FXN).
  
  
• Non-GAAP gross margin: 79%.
  
  
• Free cash flow: US$ 6.6 million (12% margin).
  
  
• New enterprise customers: LG Argentina, Americanas Brasil, GS1 US, and others.

These financial indicators show that the platform has the solvency to continue innovating and to accompany complex digitization projects (Business Wire).

Learn how to integrate VTEX with Weavee

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Technical components of a modern omnichannel architecture

La VTEX research identifies Six pillars essential for building consistent and secure experiences:

1. Unified Inventory — real-time stock visibility across all channels.
   
   
2. Consistent payments — methods and stored data that travel from the mobile to the store.
   
   
3. Integrated order tracking — customer and operator view the same order status.
   
   
4. Centralized customer data — Unique CRM that enables personalization and relevant promotions.
   
   
5. Advanced analytics — dashboards that combine information from all touchpoints to guide decisions.
   
   
6. Security and Compliance — encryption, certified gateways and data protection policy.

Weavee consumes these endpoints using standardized connectors, synchronizing information with ERP (SAP, Microsoft Dynamics, Odoo, etc.) and CRM (HubSpot, Salesforce, Zoho) without duplicating efforts.

• We also suggest you read:”Retail system integration: the key step to scaling your business”

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Specific cases of successful omnichannel

North Roof He kept the 80% of your sales during the pandemic by unifying your ecommerce with physical stores and using WhatsApp to verify stock and coordinate recalls.

Rama model (AB InBev) implemented a POS developed on the VTEX platform that centralizes promotions, launches and payment methods, improving the efficiency of its franchisees.

These examples show how full integration between channels can sustain revenues and increase consumer convenience.

Learn how Weavee helps you integrate VTEX

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Benefits of integrating VTEX with Weavee

1. Comprehensive inventory visibility — A unified inventory reduces stock bankruptcies and maximizes the conversion rate.
   
   
2. Efficient Order Management (OMS) — Features such as BOPIS (Buy Online, Pick‑Up In Store) increase consumer spending (+4% store; +10% online).
   
   
3. Business Agility — The VTEX composable architecture reduces the Time-to-Market, a key factor pointed out by Americanas when replacing legacy systems.
   
   
4. Collaborative culture — VTEX recommends adding hybrid commissions for stores and ecommerce, encouraging internal cooperation.
   
   
5. Security and compliance — VTEX's GAAP reporting standards and SEC regulations translate into trust for multinational retailers.

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Common Challenges and How to Overcome Them

Adopt a omnichannel strategy involves challenges that, if not managed, can slow down the project or make it more expensive. VTEX identifies three common sources of friction:

1. Integration of legacy systems. Many companies still operate with custom-developed ERPs or POS that don't expose modern APIs. The recommended approach is to implement an open architecture and take advantage of third-party connectors, such as those from Weavee, to translate data without rewriting critical systems.
   
   
2. Initial costs and project prioritization. The “spider‑web channel” model suggests mapping all contact points and carrying out a cost-benefit analysis to start with the channel that generates the fastest return, avoiding dispersed investments.
   
   
3. Internal resistance to change. When physical stores perceive e-commerce as competition, tensions arise. VTEX recommends allocating BOPIS sales to the store's budget to align incentives and reinforce a collaborative culture.

The experience of Plow, Brazilian foodtech, illustrates overcoming these challenges: it migrated to VTEX IO and, in just three months, registered an increase in 175.3% in order volume, 15.7% in conversion rate and 74% in home charging speed.

In a similar way, Natural of the Earth He achieved a 135% increase in revenue and 62% more orders after adopting VTEX FastStore and an intelligent search based on AI (Business Wire).

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Roadmap for Effective Omnichannel Implementation

1. Channel mapping (Spider‑Web Channel) — Identifies each touchpoint and prioritizes integrations through a cost-benefit analysis.
   
   
2. Internal Cultural Alignment — Involves stores and warehouses; defines clear incentives for BOPIS orders and returns.
   
   
3. Open architecture — Connect ERP, POS and CRM to VTEX using public APIs and Weavee's iPaaS to avoid extensive own development.
   
   
4. Controlled pilot — Launch an initial hub, measure KPIs (omnichannel GMV, preparation times, NPS) and adjusts processes.
   
   
5. Scaling and continuous improvement — Apply integrated VTEX analytics to optimize assortment, promotions and staffing based on demand.

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FAQ - Frequently asked questions about VTEX integration

Do I need to change my current ERP to integrate VTEX with Weavee?

No. Weavee offers connectors that facilitate integration with solutions such as SAP ERP, Microsoft Dynamics, Oracle NetSuite and Odoo.

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How quickly can an omnichannel integration with VTEX and Weavee be implemented?‍

Timelines depend on the complexity of existing systems, but the VTEX composable architecture and Weavee connectors significantly reduce typical legacy project times.

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‍What indicators are recommended to measure the success of an omnichannel strategy?‍

GMV growth, gross margin, reduction in stock failures, NPS and operational efficiency are timely metrics.‍

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How does Weavee manage scalability as the number of stores or catalogs grows?

Weavee allows you to incorporate new domains and stores into VTEX without rewriting integrations, thanks to its elastic iPaaS architecture.‍

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What support does Weavee offer during and after the integration process?

The technical team provides 24/7 support and best practice documentation to ensure the stability and evolution of the solution.

Integrate VTEX with Weavee simplifies the adoption of an omnichannel strategy backed by concrete data: GMV growth, healthy margins and tangible success stories in the region. Faced with an increasingly demanding consumer, this duo offers the technological base and professional support that your retail needs to compete and grow in a sustainable way.

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Ready to transform your operation?

Request now your omnichannel integration with VTEX and discover how Weavee can drive your digital evolution.

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