VTEX and Weavee: The Omnichannel Architecture Redefining Latin American Retail

7.16.2025

Ecommerce
Product

In Latin America, consumers no longer differentiate between physical and online stores. According to a recent study published in the Harvard Business Review, 73% of shoppers use multiple channels throughout their purchasing journey—and when they do, they spend 10% more online and 4% more in-store.

For the retail sector in Latin America, this means that omnichannel is no longer a differentiator but a critical requirement to compete.

At the same time, the VTEX platform demonstrated financial strength in Q1‑2025 with a GMV of US$ 4.34 billion (+17% FX‑neutral), total revenue of US$ 54.2 million (+13.2% FX‑neutral), and a non‑GAAP gross margin of 79%.

These results prove that the technological infrastructure is robust and capable of scaling with major regional brands. Integrating that platform with Weavee—through its iPaaS service—makes it possible to unify ERP, POS, and CRM into a single data flow, eliminating silos and accelerating decision-making.

Omnichannel vs. Multichannel

First, what’s the difference between “omnichannel” and “multichannel”?

  • Multichannel: Each channel operates independently, with separate inventories, payments, and data.
  • Omnichannel: All channels (physical, digital, and support) are synchronized to provide the customer with a seamless experience regardless of where their purchase journey begins or ends.

The difference is more than just semantics: an integrated experience drives greater satisfaction and loyalty, as we’ll see in the real-world examples below.

Financial Momentum and VTEX Expansion

Q1‑2025 milestones highlight the potential impact of VTEX + Weavee integration:

  • GMV: US$ 4.3 billion (+17.2% FX‑neutral)
  • Subscription revenue: US$ 52.6 million (97.1% of total; +15% FX‑neutral)
  • Non‑GAAP gross margin: 79%
  • Free cash flow: US$ 6.6 million (12% margin)
  • New enterprise clients: LG Argentina, Americanas Brazil, GS1 US, among others

These financial indicators show that the platform is solid and ready to support complex digital transformation projects. (Source: Business Wire)

Discover How to Integrate VTEX with Weavee


Technical Components of a Modern Omnichannel Architecture

VTEX research identifies six key pillars to build coherent and secure customer experiences:

  1. Unified inventory – real-time stock visibility across all channels
  2. Consistent payments – saved methods and payment data that transfer from mobile to store
  3. Integrated order tracking – customers and operators see the same order status
  4. Centralized customer data – single CRM for personalization and relevant promotions
  5. Advanced analytics – dashboards combining insights from all touchpoints
  6. Security & compliance – encryption, certified gateways, and data protection policies

Weavee consumes these endpoints through standardized connectors, syncing data with ERP systems (SAP, Microsoft Dynamics, Odoo, etc.) and CRMs (HubSpot, Salesforce, Zoho) without duplicating efforts.

Real-World Examples of Successful Omnichannel Strategies

Telhanorte maintained 80% of its sales during the pandemic by unifying e-commerce with physical stores and using WhatsApp to check stock and coordinate pickups.

Modelorama (AB InBev) implemented a POS built on the VTEX platform that centralizes promotions, product launches, and payment methods—boosting franchisee efficiency.

These cases show how full channel integration can sustain revenue and enhance the consumer experience.

Discover how to integrate VTEX with Weavee

Benefits of Integrating VTEX with Weavee

  • Complete inventory visibility – unified inventory reduces stockouts and boosts conversion rates
  • Efficient order management (OMS) – features like BOPIS (Buy Online, Pick-Up In Store) increase consumer spending (+4% in-store; +10% online)
  • Commercial agility – VTEX’s composable architecture cuts time-to-market, a key factor for Americanas when replacing legacy systems
  • Collaborative culture – VTEX recommends hybrid commissions for stores and e-commerce, encouraging internal alignment
  • Security & compliance – GAAP reporting standards and SEC regulations build trust for multinational retail

Common Challenges and How to Overcome Them

Adopting an omnichannel strategy involves challenges that, if not addressed, can delay or increase the cost of the project. VTEX identifies three common friction points:

  1. Legacy system integration – Many companies still use custom-built ERPs or POS systems without modern APIs. The recommendation: adopt open architecture and use third-party connectors (like Weavee’s) to translate data without rewriting core systems.
  2. Upfront costs and project prioritization – The “spider-web channel” model suggests mapping all touchpoints and running a cost-benefit analysis to start with the most impactful channel.
  3. Internal resistance to change – When stores view e-commerce as competition, tensions arise. VTEX recommends assigning BOPIS sales to the store’s budget to align incentives and foster collaboration.

The experience of Arado, a Brazilian foodtech company, shows how to overcome these challenges: after migrating to VTEX IO, it saw a 175.3% increase in order volume, a 15.7% conversion rate boost, and a 74% faster homepage load time in just 3 months.

Similarly, Natural da Terra achieved a 135% revenue increase and 62% more orders after adopting VTEX FastStore and implementing AI-powered smart search. (Source: Business Wire)

Roadmap for a Successful Omnichannel Implementation

  1. Channel Mapping (Spider‑Web Channel) – Identify all touchpoints and prioritize integration via cost-benefit analysis
  2. Internal cultural alignment – Involve stores and warehouses; define clear incentives for BOPIS and returns
  3. Open architecture – Connect ERP, POS, and CRM to VTEX using public APIs and Weavee’s iPaaS to avoid complex custom development
  4. Controlled pilot – Launch an initial hub, measure KPIs (omnichannel GMV, prep time, NPS), and refine processes
  5. Scalable rollout – Use VTEX’s integrated analytics to optimize assortment, promotions, and staffing based on demand

FAQ – Frequently Asked Questions About VTEX Integration

Do I need to change my current ERP to integrate VTEX with Weavee?

No. Weavee provides connectors for systems like SAP ERP, Microsoft Dynamics, Oracle NetSuite, and Odoo.

How quickly can an omnichannel integration with VTEX and Weavee be implemented?

Timelines depend on the complexity of your existing systems, but VTEX’s composable architecture and Weavee’s connectors significantly shorten typical legacy project durations.

What KPIs should I use to measure omnichannel success?

GMV growth, gross margin, reduced stockouts, NPS, and operational efficiency are key metrics.

How does Weavee handle scalability as store count or catalogs grow?

Weavee’s elastic iPaaS lets you add new domains and warehouses to VTEX without rewriting integrations.

What support does Weavee offer during and after integration?

Their technical team provides 24/7 assistance and best-practice documentation to ensure system stability and future growth.

Ready to Transform Your Operations?

Integrating VTEX with Weavee simplifies omnichannel adoption with proven results: GMV growth, healthy margins, and real success stories across the region. In a market with increasingly demanding consumers, this partnership provides the tech foundation and professional support your retail business needs to thrive.

Ready to transform your operation?

Request your omnichannel integration with VTEX now and discover how Weavee can power your digital transformation.

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