In Latin America, consumers no longer differentiate between physical and online stores. According to a recent study published in the Harvard Business Review, 73% of shoppers use multiple channels throughout their purchasing journey—and when they do, they spend 10% more online and 4% more in-store.
For the retail sector in Latin America, this means that omnichannel is no longer a differentiator but a critical requirement to compete.
At the same time, the VTEX platform demonstrated financial strength in Q1‑2025 with a GMV of US$ 4.34 billion (+17% FX‑neutral), total revenue of US$ 54.2 million (+13.2% FX‑neutral), and a non‑GAAP gross margin of 79%.
These results prove that the technological infrastructure is robust and capable of scaling with major regional brands. Integrating that platform with Weavee—through its iPaaS service—makes it possible to unify ERP, POS, and CRM into a single data flow, eliminating silos and accelerating decision-making.
First, what’s the difference between “omnichannel” and “multichannel”?
The difference is more than just semantics: an integrated experience drives greater satisfaction and loyalty, as we’ll see in the real-world examples below.
Q1‑2025 milestones highlight the potential impact of VTEX + Weavee integration:
These financial indicators show that the platform is solid and ready to support complex digital transformation projects. (Source: Business Wire)
Discover How to Integrate VTEX with Weavee
VTEX research identifies six key pillars to build coherent and secure customer experiences:
Weavee consumes these endpoints through standardized connectors, syncing data with ERP systems (SAP, Microsoft Dynamics, Odoo, etc.) and CRMs (HubSpot, Salesforce, Zoho) without duplicating efforts.
Telhanorte maintained 80% of its sales during the pandemic by unifying e-commerce with physical stores and using WhatsApp to check stock and coordinate pickups.
Modelorama (AB InBev) implemented a POS built on the VTEX platform that centralizes promotions, product launches, and payment methods—boosting franchisee efficiency.
These cases show how full channel integration can sustain revenue and enhance the consumer experience.
Discover how to integrate VTEX with Weavee
Adopting an omnichannel strategy involves challenges that, if not addressed, can delay or increase the cost of the project. VTEX identifies three common friction points:
The experience of Arado, a Brazilian foodtech company, shows how to overcome these challenges: after migrating to VTEX IO, it saw a 175.3% increase in order volume, a 15.7% conversion rate boost, and a 74% faster homepage load time in just 3 months.
Similarly, Natural da Terra achieved a 135% revenue increase and 62% more orders after adopting VTEX FastStore and implementing AI-powered smart search. (Source: Business Wire)
No. Weavee provides connectors for systems like SAP ERP, Microsoft Dynamics, Oracle NetSuite, and Odoo.
Timelines depend on the complexity of your existing systems, but VTEX’s composable architecture and Weavee’s connectors significantly shorten typical legacy project durations.
GMV growth, gross margin, reduced stockouts, NPS, and operational efficiency are key metrics.
Weavee’s elastic iPaaS lets you add new domains and warehouses to VTEX without rewriting integrations.
Their technical team provides 24/7 assistance and best-practice documentation to ensure system stability and future growth.
Integrating VTEX with Weavee simplifies omnichannel adoption with proven results: GMV growth, healthy margins, and real success stories across the region. In a market with increasingly demanding consumers, this partnership provides the tech foundation and professional support your retail business needs to thrive.
Ready to transform your operation?
Request your omnichannel integration with VTEX now and discover how Weavee can power your digital transformation.