Black Friday is the biggest “stress test” for ecommerce: it concentrates traffic, raises expectations, and exposes inefficiencies. Are you fully prepared for the test?
In 2024, in the U.S. alone, Black Friday online sales reached US$ 10.8 billion (+10.2% YoY), according to Adobe figures. The entire season closed at US$ 241.4 billion and, for the first time, 54.5% of online purchases were made from smartphones.
In Latin America, smartphone penetration and the weight of mobile services continue to grow, pushing the digital channel toward mobile-first adoption: in 2024, mobile technologies and services represented >8% of regional GDP (US$ 550 billion); furthermore, the smartphone market in Latin America grew 15% in 2024, reinforcing the consumer’s mobile-first behavior.
Preparing for Black Friday is not about “putting discounts”: it requires system integration, automation, UX performance, and omnichannel orchestration. But don’t worry—Weavee has you covered: this plan will take you, step by step, to a faster, more reliable, and scalable e-commerce.
Audit your stack (ecommerce, ERP, WMS, CRM, payments, logistics)
An iPaaS like Weavee reduces time to production and risk by using universal connectors, data transformation, and standardized orchestration (instead of ad-hoc developments).
Measure, measure everything you can, but especially conversion and cart abandonment; Core Web Vitals (LCP/TTFB/INP) on home/PLP/PDP/checkout; orders per minute and concurrency; top SKUs and stockouts. This baseline will allow you to prioritize “quick wins” (checkout, payment methods, caching) and size infrastructure to make data-driven decisions.
Connect ecommerce ↔ ERP/WMS (frictionless stock and fulfillment)
Your stack is heterogeneous (REST/SOAP/FTP/DB). A serious integrator must:
Weavee offers ready-to-use connectors and cloud orchestration, reducing technical debt and accelerating time-to-value.
From checkout to picking, labeling, tracking, and after-sales:
According to IBM figures, automation in operations and distribution can reduce inventory by 20–30% and logistics costs by 5–20%, in addition to accelerating response during peaks.
Integrate chatbots and intelligent responses connected to CRM to handle FAQs (availability, shipping, returns) and escalate to an agent when needed. You’ll gain competitive response times during the season and free up your team for high-value cases.
On peak dates, traffic skyrockets; you need autoscaling, monitoring, and fault tolerance. In this sense, Weavee operates on Microsoft Azure services (Entra ID, Key Vault, Cosmos DB), with composable architecture and enterprise-grade security for credentials, encryption in transit and at rest, and centralized access management.
Speed impacts UX and also Google Search: Core Web Vitals are used in ranking systems, but don’t guarantee better positions by themselves (they are just one signal among many). Adjust expectations and optimize holistically.
Priority actions:
Measure with PageSpeed Insights and GTmetrix, and act on bottlenecks.
Since smartphones accounted for 54.5% of online spending in the 2024 U.S. season, mobile-first is not optional: structure, typography, buttons, and forms must prioritize thumb use and readability.
A long/complicated checkout is the reason for ~18% of cart abandonments; the average number of form fields reaches ~23.5, while the ideal is usually 12–14. Simplify steps and enable Apple Pay/Google Pay.
These capabilities require reliable integrations, especially in omnichannel setups. Weavee documents architectures and standardized connectors for Latin American retail.
Traffic spikes raise the risk of fraud and cyberattacks. The global average cost of a breach reached US$ 4.88M in 2024, according to IBM.
Weavee publishes its security approach in Azure (Entra ID, Key Vault, Cosmos DB) and measures for identity, encryption, and access management.
Remarketing and cart recovery
With ecommerce + CRM + paid media integrated, build audiences (viewed/add-to-cart/no-purchase) and sequences with progressive incentives and urgency.
Preparing for Black Friday means integrating, automating, and simplifying: a connected stack avoids bottlenecks, fast UX converts, and integrated logistics delivers on the promise. With an iPaaS like Weavee, orchestration between ecommerce, ERP, WMS, CRM, and marketing is faster, safer, and more scalable.
Ready to reach Black Friday with a more robust e-commerce?
You can explore some of our recommended solutions for this occasion: